CV Villas has created an unbranded, client-facing website featuring all of its properties, including its luxury staffed collection, ABOVE, to enable travel agents to share content with clients without the risk of them booking direct.
The launch of the site, which doesn’t have any CV Villas branding or contact details, follows a 20% increase in trade sales for the operator last year.
It said it polled more than 250 agents who confirmed that an unbranded website would be a ‘valuable tool’ when quoting and inspiring clients.
CV Villas claims it is the first villa specialist tour operator in the UK market to introduce an initiative of this kind.
“Supporting our agent partners has always been central to how we operate,” said Senior Business Development Manager Chris Etheridge.
“This launch represents a significant investment in the trade and is a direct response to years of feedback. We wanted to give agents complete confidence when sharing our portfolio, knowing their client journey remains protected.”
The unbranded site includes CV Villas’ entire hand-picked portfolio, in addition to the company’s luxury staffed villa collection, ABOVE by CV Villas, presented under a ‘discreet alternative name’.
CV Villas is also rolling out dedicated training videos to guide agents on how best to use the platform when quoting and managing enquiries.
Phase Two is scheduled for launch in mid-2026, providing agents with the ability to show pricing and availability.
