Sovereign and Citalia parent SHG has launched a range of trade-only online discounts for April, which it said were designed to support agents dealing with the fall-out of the Middle East conflict.
The savings apply to new bookings made via the agent portal and are available in addition to existing April offers.
Sovereign is offering a discount of £25 per person alongside summer savings of up to £200 per booking.
For Citalia, the £50 per person trade exclusive deal is on top of the operator’s April saving of £70 on single‑centre holidays.
SHG Head of Trade Partnerships Jorge Quibell said: “We decided to make the offer as a further demonstration of our commitment to the trade and to make booking with SHG as easy and attractive as possible.
“By creating online-only deals, we’re removing the barriers for agents to book with us by giving booking tools and deals that are available 24/7, 365 days a year.
“The impact of the [Middle East] conflict is hitting everyone and taking valuable booking time away from agents who are working hard to reassure, advise and rebook holidays that were already planned.
“By making offers even more attractive on the SHG Agent Hub, where agents can use our online booking tools 24/7, we’re making life even easier for everyone, and especially for home-based agents.”
