Scenic is rolling out a big agent incentive, with prizes including a European river cruise and a private vineyard tour, to celebrate its 40th birthday.
Agents who book any Scenic or Emerald Cruises river cruise between 10 September and 4 November 2026 will be automatically entered into the ‘Forty & Fabulous’ campaign draw.
Among the 40 prizes are a European river cruise for two, a private vineyard tour, lunches at The Shard in London and The Ivy in Manchester, Love2Shop vouchers, spa vouchers, theatre ticket vouchers, champagne and chocolates.
Scenic will also host a series of exclusive travel agent celebration dinners across the UK.
Elsewhere, a series of 40th anniversary offers will be applied to the cruise line’s river, ocean and land products booked between 24 September to 2 November 2026, ranging from discounts to free upgrades.
River cruises offers include savings of up to 30% on 40 sailings with flights or Eurostar travel included, plus up to an additional £800 reduction on suites and free balcony suite upgrades on selected Europe river cruise departures.
Ocean cruise guests can receive $400 per person onboard credit on 40 selected voyages, alongside savings of up to 20%, return flights and chauffeur transfers.
On selected land journeys, guests can save up to £1,000 per person, with flights, chauffeur transfers and airport lounge access included.
Scenic Group Director of Trade Sales & Partnerships Shane Lewis-Riley said: “Reaching 40 years of extraordinary journeys is a massive milestone for Scenic Group, and we know that we couldn’t have reached it without the incredible, unwavering support of our travel agent partners.
“The ‘Forty & Fabulous’ incentive is our way of saying a heartfelt thank you to the trade.
“Whether it’s winning a luxury river cruise for two, enjoying a memorable private wine tour experience, or joining us at one of our celebration dinners across the UK, we want to celebrate this landmark together and give back to the agents who continue to champion our brands every day.”
