Luxury cruise agent Panache has raised £75,000 for the family support charity Reuben’s Retreat – and pledged to double that amount over the next three years.
Reuben’s Retreat was set up by former travel agent Nicola Graham and her husband Mike two days after their 23-month-old son Reuben passed away in 2012 from an aggressive brain tumour.
It supports families who have suffered the loss of a child or have a child living with medical complexities.
The money raised by Panache will go towards a £1 million appeal to finish off the charity’s retreat in Glossop, Derbyshire by renovating four family apartments.
Panache CEO James Cole initially set out to raise £50,000 to mark his 50th birthday, but ended up raising £75,000 through a series of events, including a Panache team climb of Mount Kilimanjaro in June.
Cole said: “I’m incredibly proud that we’ve been able to smash our original target and raise £75,000 for such a brilliant cause.
“Not only have we raised £75,000 but we’ve done it together. That gives me a huge sense of satisfaction.”
Panache also added £10 for every booking made in 2025 and invited customers to match it.
Cole said: “We didn’t want to stop after raising £75,000 so we’ve tasked ourselves with raising another £75,000 over the next three years.”
