Osprey Holidays has joined Travel Marketing Systems (TMS), giving agents access to a library of ready-to-use marketing assets for promoting its short breaks and tailor-made holidays.
The TMS platform allows agents to create and share campaign content across social media, email and in-store channels, with a focus on compliance under the new Digital Markets, Competition and Consumers Act regulations.
The regulations state that all compulsory holiday costs, including in-resort fees such as local tourist taxes, must be included in any advertising.
Osprey said it will now be able to distribute trade marketing content more quickly and provide agents with pre-built campaign materials designed for use across multiple channels.
The partnership also gives the Edinburgh-based operator visibility on how its campaigns are being used within the trade.
Business Development Manager Aodhan Boylan said the move ‘makes it easier for agents across the UK to access, promote, and sell our tailored short breaks.’
“By joining Travel Marketing Systems, Osprey Holidays is further strengthening our commitment to the travel trade,” he added.
TMS Founder Steve Rushton said: “We’re delighted to welcome Osprey Holidays to TMS. Their product is exactly the sort of experience-led, tailor-made offering that gives agents a strong story to tell, particularly to clients looking for something more personal and memorable.”
