Inside Travel, the parent company of InsideJapan and InsideAsia, carried a record 16,000 passengers this year, when its overall sales went up by 22% and its trade sales rose by 11%.
At the same time, it delivered more than £500,000 to renewable energy and forest management projects across Asia as part of its ‘every trip offset’ pledge.
The 25-year-old business also donated more than £120,000 to a range of charity partners.
Additionally, it says its ‘undertourism’ strategy, launched earlier this year to disperse tourism to lesser-known regions, has raised awareness of Toyama, Nagoya, Nagasaki, Aomori and Yamguchi in Japan.
Inside Travel’s Head of Sustainability Rob Moran said: “Our target for 2025 was to double the previous year’s room nights booked across our five under-tourism regions to a thousand nights, and we have exceeded that goal.
“Room nights in Toyama surged by 870% to 250 nights, and overall under-tourism bookings doubled to 1,000 nights in 2025.
“We’ve seen our customers embrace village culture and crafts in Toyama, Nagoya’s neighbouring castle town of Inuyama and the laid-back history and culture of Nagasaki – it has been fantastic for the regions, and the customers have loved their experience,
“In 2026 we will be expanding our product in Aomori and Yamaguchi – two off-radar regions offering authentic experiences without the crowds.”
Inside Travel is exploring a similar approach in South Korea, India and Thailand. Global Trade Manager Gabo Quiros added: “Our B Corp credentials and innovative approach haven’t come at the expense of growth – trade sales are up 11% this year, the highest ever. It proves that doing good and doing well absolutely go hand in hand.”
Inside Travel plans to double under-tourism room nights again in 2026 and will announce new small group tours and self-guided cultural adventures across Asia in the new year.
Also, the operator has just announced that under-18s will travel half-price on small group tours in June, July and August to Japan and Korea.
