Gold Medal and Pure Luxury have launched new Europe-focused campaigns for August, backed by agent incentives including a fam trip and a luxury holiday giveaway.
Gold Medal’s ‘In Focus: Europe’ and Pure Luxury’s ‘Exceptional Europe’ campaigns aim to drive late bookings for 2026 while supporting agents securing early 2027 sales.
At the same time, Gold Medal has introduced a new 68-page Europe brochure featuring family trips to Disneyland Paris and golf breaks in the Algarve.
Pure Luxury’s campaign highlights a curated portfolio of high-end hotels and resorts across Europe.
Both brands have also launched dedicated agent hubs with marketing assets, destination content and regional offers from UK airports.
Gold Medal is offering five places on a Crete and Santorini fam trip with Domes Resorts, while Pure Luxury is giving agents the chance to win a four-night stay for two at Kimpton Atlantico in the Algarve, including flights.
All Europe package bookings made in August qualify for entry.
Bookings also qualify for up to £1,500 in Farebank Rewards, with an additional £10 bonus on Domes Resorts bookings made this month
Gold Medal and Pure Luxury Marketing & Interim Product Director Sarah Lancashire said: “Europe is a major focus for us right now as we continue to expand our portfolio of standout properties across the region.
“Both campaigns are designed to make it as simple as possible for agents to find the right product, and the team and I are especially excited to share the beautiful new Gold Medal brochure.
“Crucially, each campaign goes beyond the usual Europe selling tips, with specialist insight from the experts offering destination knowledge that can only be gained by being there.
“And, because at Gold Medal Travel Group we believe first-hand experience is vital to selling with confidence, we’re rewarding agents making bookings with these two exceptional incentives.”
