Gold Medal’s adventure brand Incredible Journey has launched a new agent incentive offering a holiday to Borneo with Newmarket Holidays, timed to coincide with the release of its third annual touring brochure.
The 164-page ‘Big Book of Incredible Journeys’ expands the brand’s portfolio, with new expedition cruising spanning South America and Oceania, more back-to-back itineraries combining partner programmes into single multi-leg bookings, and Discover Tours additions in China, as well as Argentina and Brazil. Supplier partnerships, including an exclusive tie-up with Newmarket Holidays, also widens the escorted touring line-up.
The brochure is bookable through to 31 August 2027 and is available now via TradeGate and online.
Supporting the launch, a mini-peaks campaign runs from 26 August to 31 October, giving agents a selling guide, POS materials, 40 regionally priced offers and a downloadable asset hub, topped up with weekly e-shots and social posts.
The headline prize is a holiday for two, courtesy of Newmarket Holidays, on the ‘Borneo Orangutans & Rainforest Adventure’ tour, including a Kuala Lumpur pre-tour stay, a post-tour beach retreat and flights.
Any Incredible Journeys booking made across the campaign dates earns entry, with bookings that include a Newmarket Holidays tour receiving a double entry. Agents need to register bookings to qualify.
Agents can also earn up to £1,500 in Farebank Rewards on all Incredible Journeys package booking.
Incredible Journeys Marketing and Interim Product Director Sarah Lancashire said: “Launching the third edition of ‘Big Book of Incredible Journeys’ is a real milestone for us, and this year we’ve timed it deliberately to land just as mini-peaks kicks off, giving agents everything they need to convert demand right now.
“This is our most diverse book yet, and the trip to Borneo with Newmarket Holidays offers something truly special for the lucky winner. Imagine standing in the heart of the rainforest as orangutans swing through the canopy above, cruising the Kinabatangan River at dawn, and soaking up the buzz of Kuala Lumpur before unwinding on a well-deserved beach retreat. It’s a journey that moves from city lights to deep jungle and barefoot paradise in a single trip, and more than that, it allows the winning agent to experience what Incredible Journeys is all about for themselves; extraordinary and immersive handcrafted journeys.
“Add in the additional incentive of Farebank Rewards for every package booked, and we’ve made it as rewarding as possible for agents to put Incredible Journeys at the heart of their mini peaks sales.”
