CV Villas has entered into partnership with the automated marketing platform Travel Marketing Systems (TMS) to agents access to its full villa portfolio with live availability.
More than 250 TMS members can now add CV Villas properties to their own websites, with direct links from their web domains designed to make it easier for customers to search and book.
The platform also gives agents ready-to-use marketing content for websites, social media, email campaigns, digital screens and window posters.
The integration is currently live with more than 50 travel agencies across the UK and Ireland, with further rollout planned.
It follows CV Villas’ launch of an unbranded, client-facing website in January as part of its push to support trade partners.
CV Villas Senior Business Development Manager Chris Etheridge said: “We’re always looking for ways to help our travel agent partners showcase villas to their clients, and this integration marks an exciting next phase for our largest ever trade initiative to date.
“Through TMS, more than 250 member agencies can now feature our entire portfolio with live availability and pricing directly on their websites. Agents can propose individual villas using links from their own branded site, keeping the focus firmly between the agent and their client.”
TMS Director Steve Rushton added: “Consumer behaviour continues to show the value of trusted travel professionals, with customers increasingly looking for expertise, service and reassurance when planning and booking their holidays.
“That makes it more important than ever that agents have easy access to strong, relevant and inspiring marketing content.
“We’re delighted to be working with CV Villas to bring their portfolio into the TMS platform. The new integration gives agents access to a full villa search experience, including wishlist functionality, live availability and pricing, and the ability to showcase CV Villas content directly through their own websites.
“What makes this particularly powerful is how the content connects with the wider TMS platform. Agents can use CV Villas’ villa content not only as a website search feature, but also as a ready-made source of inspiration.
“As with all marketing assets generated through TMS, activity can link back to full information landing pages designed to drive traffic and enquiries directly to the agent. It gives agents a rich library of villa holiday content at their fingertips and makes it easier for them to promote, personalise and respond to customer interest quickly and effectively.”
