Ultra-luxury cruise line Crystal has announced that Michael Young-Richards will be joining the team in a newly created role of Key Account Manager for the UK & Ireland.
Michael previously worked for Celebrity Cruises, where he was Strategic Account Manager for five years, and prior to that he was a Regional Account Manager for the line for two years.
He has also held positions with Do Something Different, Kuoni and TUI UK.
Starting the new role on 2 February, Michael will report into Crystal Vice President for Trade Sales UK & EMEA Luke Smith.
Crystal said Michael will be ‘instrumental in driving trade sales performance and expanding the market presence of Crystal across the UK’ as the line prepares to launch its new ship, the 650-passenger Crystal Grace, in May 2028.
Luke said: “Michael joins at an exciting time with Crystal Grace, our first ocean new build for the brand in 25 years going on sale soon, as well as several new agent-first initiatives on the horizon. I’m delighted to welcome him to the team and am confident that his knowledge, experience and impressive track record will prove invaluable as we continue to expand our sales presence within this important market.”
Michael added: “Having followed Crystal’s journey over the last few years, I am excited to be joining the team and contributing to the ongoing growth of the business. I look forward to reconnecting with travel advisors across the UK and Ireland and working closely with them to unlock new opportunities and drive shared success.”
