Carrier said it has adopted a ‘tactical, sales-focused approach’ for the rollout of its new autumn campaign, featuring 20 luxury holidays.
‘The Agenda: Now & Next’ has been structured around two client planning mindsets rather than destinations or holiday types in a bid to help agents drive bookings.
Autumn Mediterranean breaks, winter sun, festive holidays and ski trips are targeted at clients ready to travel in the coming weeks, while trips during high-demand periods, such as February half term and Easter, are suggested for those planning 2027 holidays.
The campaign is backed up by Carrier’s own data, which found that demand for late 2026 departures was up 7% compared with last year, while bookings to European destinations for 2027 are up 17% year-on-year.
Overall, the campaign features 20 luxury holidays across Europe, the Caribbean, Indian Ocean, Africa, Asia and the US, combining added-value benefits such as complimentary nights, upgrades and resort credit, with savings available on selected departures.
Carrier said its most popular destinations currently include Spain, Greece and the Maldives, while demand and bookings remain strong for luxury cruise itineraries.
Carrier Head of Marketing Byanne Akbor said: “The original Agenda was designed as a year-round planning tool. With ‘Now & Next’, we’ve evolved the concept into a tactical campaign focused on helping advisors respond to the conversations they’re having with clients right now.
“At this point in the booking cycle, we consistently see two distinct mindsets emerge. Clients are either looking for a holiday they can still take this year, or they’re beginning to think seriously about securing important travel dates for the year ahead.
“By organising the campaign around those behaviours, we’re giving our agency partners a simple way to identify opportunity, create relevance and convert enquiries into bookings, whether the requirement is immediate travel or longer-term planning.”
To support trade engagement, Carrier is providing selected agency partners with over-branded versions of the campaign. It is also supported by digital assets including email, social and point-of-sale materials.
Carrier Head of Trade Partnerships Lee Marshall said: “Our partners are looking for campaigns that help start meaningful conversations with clients. The ‘Agenda: Now & Next’ provides a simple selling framework that aligns with how luxury travellers are thinking at this time of year, while giving advisors access to compelling offers, marketing support and reasons for clients to act.
“The fact that we’re seeing business up 13% year-on-year, alongside growing demand for both late 2026 and early 2027 travel, gives agents confidence that these conversations are already translating into bookings. The campaign is designed to help them capitalise on that momentum.”
