Bahia Principe Hotels and Resorts has created two new sub-brands, Bahia Principe Escape and Bahia Principe Explore.
Escape is for its adults-only hotels focused on wellness, premium dining and specialised entertainment, while Explore is for its properties aimed at families.
Former Fantasia properties are being rebranded as Bahia Principe Explore Legend (Punta Cana) and Bahia Principe Explore Fantasia (Tenerife).
Bahia said the rebranding is as a result of the Piñero-Hyatt joint venture taking over ownership and operation of the resorts.
CEO Julio Pérez said: “We have created new sub-brands that feel clearer, more approachable and more authentic. As part of Hyatt’s Inclusive portfolio, we’re now able to bring that promise to new travellers around the world while strengthening our connection with those who already choose us year after year”.
