Avalon Waterways has credited agents for a 61% year-on-year rise in passenger numbers during the peak booking period.
The Rhine, Rhône and Bordeaux itineraries are among the strongest performers and flight-inclusive pricing have also proved particularly popular, it said.
The river cruise specialist has underlined its commitment to the trade with the launch of a agent area on its website, dedicated to providing a range of useful information, including the latest incentives, deals, marketing assets, brochures and cruise information
Avalon Waterways, alongside Cosmos Tours and Globus Journeys, has an ongoing trade incentive, The World Within Reach, which gives agents the chance to win one of six holidays for two, including flights, with a total prize pot worth over £20,000. The incentive is running until 31 March.
Also, any bookings made before the end of March will receive a €100 on-board credit.
UK and Ireland Sales Director Phil Shipman said: “Our travel agent partners mean the world to us. We are hugely grateful for the way they champion our brand and bring our unique cruising experience to life for their customers.
“Looking ahead, we’re doubling down on our agent partnerships – with even more targeted incentives, enhanced training opportunities, inspiring fam trips and impactful trade engagement planned. Our agents are central to our success, and we’re excited to continue working together.”
