Agency breaks booking record with £322k Maldives trip

Independent Keyworth-based agency Claridon Travel has landed the single biggest booking in its 30-plus-year history with luxury trade-only operator If Only.

Booked by Claridon Travel Consultant Gemma Robinson, alongside Store Manager Penny Jennings and Team Member Debbie Howick, the complex itinerary is worth over £322,000.

The clients – a 14-person multi-generational family – will fly business class from London Heathrow for the 10-day trip over the New Year in the Maldives. Accommodation is a range of luxury overwater villas across the island.

Penny told Indulge the trip was not to mark an occasion, but to ensure ‘all the family are together’ over the festive period.

She said: “Achieving our biggest booking to date at just over £322,000 is an incredible milestone for our team. Working alongside a trusted luxury partner like If Only allowed us to curate an extraordinary experience for our clients with complete peace of mind. We’re delighted to celebrate this win together.”

If Only Sales Director Tracy Docherty added: “We are absolutely thrilled to have supported the team at Claridon Travel in securing this phenomenal £322k booking. As a trade-only operator, our priority is giving our agent partners the product expertise, flexible service, and confidence they need to convert high-value leads.

“Gemma, Penny, and Debbie are a fantastic example of the passion and expertise found on the local high street, and it’s a privilege to be their luxury operator of choice for a landmark moment like this.”

Pictured from elf: Gemma, Penny and If Only Head of Sales for the North Charlotte Brailsford.

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